A horrific new trend? – Gucci Guilty
Okay so I’m not quite sure what has brought it on and why on earth it’s happening… But I’m really not liking the cringe commercials for perfumes that are arising at the moment. I thought I’d seen it all with Ryan Reynolds for Hugo Boss, where he slyly pouts at the camera, unhooks a woman’s neglige and presumption is left to the audience that he progresses to have an x rated evening.
But I’ve obviously been proven wrong with the latest in Gucci, in this trailer we meet Frank Miller’s Gucci Guilty, I’m under the assumption that it’s supposed to be a mockery of an old style film, but somehow doesn’t work? Even with Evan Rachel Wood and Chris Evans having some passionate affairs to the soundtrack of Friendly Fires which are swiftly interrupted by Wood’s car oozing wheels of fire, in true Wacky Races fashion. It ends with a dramatic subtitle announcing the exclusive launch of the music video in September at the MTV Music Video Awards, but with the low expectation that sneak shot provided (I actually thought it was a spoof at first) I somehow can wait until then.